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Marketing Executive

 

Moonzen is a family-run brewery born from our love for authentic beers and ignited by the rich tapestry of Chinese culture. Using only the best ingredients, every Moonzen beer has a story, connecting our drinkers to our brewing journey.

 

Overview

Coordinating with sales and brewing team, the primary function of the Marketing Executive position is the creation and execution of a comprehensive marketing plan for Moonzen Brewery. The candidate will report to the Assistant General Manager of the brewery, with the support of an outsourced designer.

Job Duties

  • Assist to develop the annual marketing plan including strategy, goals, budget and tactics
  • Prepare and manage all marketing materials, website updates, and social media presence on behalf of the Company, including business meeting pitches and presentations etc
  • Be the  last  point  of  contact  with  deliverables  before  they  are published/distributed  ensuring all formatting, aesthetics and content are in‐line with brewery standards and expectations
  • Proactively generate opportunities to advance the brewery’s brand via online and offline channels including but not limited to digital media, speaking, conference participation  and other forms of advertising
  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
  • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis
  • Monitor, analyze and communicate marketing results/planning on a monthly and quarterly basis
  • Coordinate all marketing and public relations activities, including media inquiries and interview requests

Requirements

  • Love of craft beer
  • Proven track record designing and executing successful marketing & PR campaigns at both a local and international level
  • The love of craft beer and general knowledge of F&B scene in HK
  • Demonstrate ability to think creatively and independently 
  • Exceptional writing and editing skills with general design knowledge / experience, and the ability to create and assemble attractive marketing materials
  • Strong work ethic and motivation to succeed
  • Possess strong organizational skills and attention to detail necessary to prioritize multiple initiatives and projects
  • Solid working knowledge and experience of Powerpoint, Word, Excel, PDF, Facebook, Instagram, LinkedIn, Google Analytics,  Adobe InDesign or Adobe CC, etc.   
  • Demonstrate a professional level of verbal, written and listening skills in English and Cantonese
  • Work well with a diverse, fast-paced and dynamic team
  • BA degree in Marketing, Advertising, Communications or a related discipline
  • Creative, confident, assertive, proactive attitude with ‘can-do’ mindset
  • A minimum of one year of marketing & PR experience, either employed as in-house or consulting role
  • Knowledge in F&B or alcohol beverages production facilities will be considered a plus 

Availability: from Feb 7th, 2022

If you are interested in joining the journey with Moonzen, please send your resume and cover letter to gino.lee@moonzen.hk.

 

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